Surgically enhanced beauty has become the status quo all over the world, and the global cosmetic surgery market is expected to reach $43.9 billion by 2025. 20% of all cosmetic surgery is done in the United States, but considering that the birthplace of Hollywood has a population of more than 325 million people, that figure makes sense. According to the American Society of Plastic Surgeons (ASPS), nearly 1.8 million cosmetic surgical procedures were performed in 2017 alone, with boob jobs, lipo and rhinoplasty being the most popular. But who is getting what done where? We broke it down for you.
GLOBALLY: Non-Invasive Treatments
The ASPS also reports that there’s been a 200% increase in non-invasive treatments like Botox and dermal fillers since 2000, and millennials are the biggest fans. In the era of selfies and Snapchat, subtle and low commitment treatments like injectables, lasers and peels are in especially high demand. According to the American Academy of Facial Plastic and Reconstructive Surgery, in 2018 72% of US surgeons saw an increase in injectables in patients under 30.
UNITED KINGDOM: Injectables and Fillers
“Non-invasive procedures continue to rise in the UK far more than any other sector,” says Dr. Jonquille Chantrey, cosmetic surgeon and international aesthetic lecturer, adding that the popularity of fillers is symptomatic of today’s quick-fix culture. “People want comparable surgical results but without the risks and downtime. Botox remains extremely popular, but I’m seeing a huge increase in non-invasive body contouring and fat removal through machines such as CoolSculpting.”
BRAZIL: Breast and Butt Augmentation
“Due to the tropical climate, endless beaches and the culture of Samba and Carnival, Brazilians always put an effort to have a good-looking body.” Surgeons there are as famous as the celebrities they operate on, and finding one is as easy as finding a hairdresser. In public hospitals, procedures are cheap (if not free), they can be deducted as a tax write-off, and every year the Brazilian government subsidizes nearly half a million elective surgeries (*pause for thought*). For Brazilians, this is known as the “right to beauty”.
LEBANON & IRAN: Rhinoplasty
Iran has been nicknamed the “nose job capital of the world” and women undergo rhinoplasty at a rate seven times higher than in the US. But the procedure is also incredibly popular in Lebanon, dubbed the ‘Mecca’ of plastic surgery, where 1.5 million procedures are carried out every year.
EGYPT: Dental Cosmetics
Egypt is becoming a leader in dental and body cosmetics due to the fact that procedures are cheaper there than anywhere else in the region, and similarly to Brazil cosmetic surgery is offered for a very low price in more and more public hospitals
SOUTH KOREA: “The World’s Plastic Surgery Capital”
It’s reported that about one in three South Korean women aged 19 to 29 have had something done.The East Asian nation has one of the highest rates of plastic surgery in the world - nearly 1 million procedures a year - and also the highest number of plastic surgeons per capita. The New Yorker dubbed South Korea “the world’s plastic surgery capital” and Business Insider reports that in the affluent Gangnam neighbourhood (home of the famed Apgujeong plastic surgery district) there are at least 500 places to get a procedure.
“Koreans can have volume deficient foreheads and temples, so they like fillers to the foreheads and temples,” says Dr. Chantrey. “They also like to completely reshape their jawline so rather than looking wide and thick through the jaw they look much slimmer, and a slightly more pointed chin, so this gives the illusion of narrowness to the face.” The appeal of this aesthetic is largely due to the influence of K-pop culture. The phenomenon has created a completely new identical look that nods to eurocentric features: wide eyes, a slim jawline, high cheekbones, and a button nose.
Here, at Alliance, we work diligently to ensure that you have a deep understanding of our comprehensive list of services. At Alliance Cosmetic Center, our physicians can meet with you for a consultation, during which you can talk about your needs and goals. Visit our website to browse each service carefully to help you make an informed decision regarding the procedure or treatment you wish to acquire.
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